When I set out to find my entrepreneurial spirit one of my first instincts was to continue doing what I loved, which was being an editor; exploring, writing and sharing all of life’s little pleasures with a readership. That manifested as Lady Holiday. Another (completely new) venture was pursuing my love of design and the creative process. Over the last two-years I have been researching, learning, creating and developing a branded collection of handcrafted couture jewelry and accessories. This week, I launched a completely new website and online boutique, with the help of Next Level Studios, at StefaniePhan.com.

The Stefanie Phan brand was conceived from a desire to create fusions of rare and exotic materials that might not have been paired together before. This voyage naturally required some R&D and the new site pays tribute to the amazing team (of engineers, NASA scientists and master craftsmen) that help make my designs come to life.

As a manufacturer of handcrafted couture jewelry and accessories, I’m proud to share my brand’s dedication and loyalty to the American craftsman. Our designs are conceptualized and realized in Southern California and I have the pleasure of working alongside two generations of master craftsmen. The superior quality of the artistry supersedes any consideration to outsource and our ownership of manufacturing facilities allow us to offer direct-to-public wholesale pricing—talk about win-win situation. A picture is worth a thousand words and to save any more of mine, I invite you to get a glimpse of our manufacturing process at my workshop photo album.

Speaking of pictures, the new online boutique features 360-degree product views to help clients fully appreciate the one-of-a-kind craftsmanship and unique designs.

In the coming weeks new collections and designs will be released. To keep up-to-date with the latest news follow me on the blog or through my social media outlets, where new developments get posted first.